| Essays by Distinguished Marketing Scholars of the Society for Marketing Advances Contributor(s): Woodside, Arch G. (Editor), Moore, E. (Editor) |
|
 |
ISBN: 0762308699 ISBN-13: 9780762308699 Publisher: Jai Press Inc. OUR PRICE: $172.89 Product Type: Hardcover Published: August 2002 |
| Additional Information |
| BISAC Categories: - Medical - Business & Economics | Advertising & Promotion - Science | History |
| Dewey: 658.8 |
| Series: Advances in Business Marketing and Purchasing |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.12 lbs) 236 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades. |