Edison in the Boardroom Revisited Contributor(s): Harrison, Suzanne S. (Author), Sullivan, Patrick H. (Author) |
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ISBN: 1118004531 ISBN-13: 9781118004531 Publisher: Wiley OUR PRICE: $46.80 Product Type: Hardcover - Other Formats Published: December 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Knowledge Capital - Business & Economics | Information Management - Business & Economics | Accounting - Managerial |
Dewey: 658.403 |
LCCN: 2011029931 |
Series: Intellectual Property-General, Law, Accounting & Finance, Ma |
Physical Information: 0.97" H x 6.37" W x 9.28" (1.02 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. |