Limit this search to....

Edison in the Boardroom Revisited
Contributor(s): Harrison, Suzanne S. (Author), Sullivan, Patrick H. (Author)
ISBN: 1118004531     ISBN-13: 9781118004531
Publisher: Wiley
OUR PRICE:   $46.80  
Product Type: Hardcover - Other Formats
Published: December 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Knowledge Capital
- Business & Economics | Information Management
- Business & Economics | Accounting - Managerial
Dewey: 658.403
LCCN: 2011029931
Series: Intellectual Property-General, Law, Accounting & Finance, Ma
Physical Information: 0.97" H x 6.37" W x 9.28" (1.02 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

  • Features updated interviews of companies, and a new treatment of the Profit Center Level
  • Updates stories and teachings from some of the most successful companies in the world
  • Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.