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PR Strategy and Application: Managing Influence
Contributor(s): Coombs, W. Timothy (Author), Holladay, Sherry J. (Author)
ISBN: 1405144084     ISBN-13: 9781405144087
Publisher: Wiley-Blackwell
OUR PRICE:   $87.07  
Product Type: Paperback - Other Formats
Published: August 2009
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Social Science | Media Studies
- Business & Economics | Advertising & Promotion
Dewey: 659.2
LCCN: 2009021974
Physical Information: 0.7" H x 7.4" W x 9.6" (1.67 lbs) 368 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships

  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs