PR Strategy and Application: Managing Influence Contributor(s): Coombs, W. Timothy (Author), Holladay, Sherry J. (Author) |
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ISBN: 1405144084 ISBN-13: 9781405144087 Publisher: Wiley-Blackwell OUR PRICE: $87.07 Product Type: Paperback - Other Formats Published: August 2009 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Social Science | Media Studies - Business & Economics | Advertising & Promotion |
Dewey: 659.2 |
LCCN: 2009021974 |
Physical Information: 0.7" H x 7.4" W x 9.6" (1.67 lbs) 368 pages |
Descriptions, Reviews, Etc. |
Publisher Description: PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs |