| Business-To-Business Marketing Management: Strategies, Cases, and Solutions Contributor(s): Glynn, Mark S. (Editor), Woodside, Arch G. (Editor) |
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ISBN: 1780525761 ISBN-13: 9781780525761 Publisher: Emerald Group Publishing OUR PRICE: $197.59 Product Type: Hardcover - Other Formats Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management |
| Dewey: 658.8 |
| Series: Advances in Business Marketing and Purchasing |
| Physical Information: 1.3" H x 6.1" W x 9.1" (1.50 lbs) 360 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? |