| E-Services Adoption: Processes by Firms in Developing Nations Contributor(s): Quaddus, Mohammed (Editor), Woodside, Arch G. (Editor) |
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ISBN: 1785603256 ISBN-13: 9781785603259 Publisher: Emerald Group Publishing OUR PRICE: $226.09 Product Type: Hardcover - Other Formats Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Strategic Planning - Business & Economics | Information Management |
| Dewey: 658.8 |
| Series: Advances in Business Marketing & Purchasing |
| Physical Information: 1.6" H x 6.1" W x 9.1" (1.95 lbs) 496 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions. |