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The Unauthorized Guide to Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand
Contributor(s): Clawson, Trevor (Author)
ISBN: 1907312412     ISBN-13: 9781907312410
Publisher: Capstone
OUR PRICE:   $14.36  
Product Type: Paperback - Other Formats
Published: May 2010
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Small Business - General
- Business & Economics | Marketing - General
Dewey: 658.827
LCCN: 2010000253
Series: Unauthorized Guide to Doing Business The...
Physical Information: 0.6" H x 5.3" W x 8.3" (0.50 lbs) 216 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:

  1. Be yourself, but more so
  2. Extend the brand
  3. Build on what you're good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.