| A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World Contributor(s): Murrel, Guy (Author) |
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ISBN: 1478777575 ISBN-13: 9781478777571 Publisher: Outskirts Press OUR PRICE: $9.45 Product Type: Paperback Published: July 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Business & Economics | Leadership |
| Physical Information: 0.14" H x 5.5" W x 8.5" (0.19 lbs) 58 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market. |