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About this book:

GDPR: General Data Protection Regulation (EU) 2016/679 is a comprehensive commentary in the market on the post-reform personal data protection in the European Union (EU). The book offers an extensive discussion of all principles of personal data processing, obligations of data controllers and processors and rights of data subjects. It gives a broad account of the legal and practical aspects of the EU personal data protection law following its recent reform, the most extensive since the first EU laws in this area were adopted and implemented into the legal orders of the Member States. Personal data protection has become one of the central issues in any understanding of the current world system. In this connection, the EU has created the most sophisticated regime currently in force with GDPR.

GDPR is applicable directly in all Member States, providing for the unification of data protection rules within the EU. However, it poses a problem in enabling international trade and data transfers outside the EU between economies which have different data protection models in place.

What's in this book:

Among the broad spectrum of aspects of the subject covered are the following:

• summary of the changes introduced by the GDPR;
• new territorial scope;
• key principles of personal data processing;
• legal bases for the processing of personal data;
• marketing, cookies and profiling;
• new information clauses;
• new Subject Access Requests (SARs), including the 'right to be forgotten' on the Internet, the right to data portability and the right to object to profiling;
• new data protection by design and by default;
• benefits from implementing a data protection certificate; and
• data transfers outside the EU, including binding corporate rules, standard contractual clauses and special features of EU-US arrangements.

How this will help you:

Because of the increasing legal certainty in this area guaranteed by the GDPR, multinational corporations and their customers and contractors will benefit enormously from consulting and using this book. For practitioners and academics, researching or advising clients in this area, and government policy advisors, this book provides an indispensable source of guidance and information for many years to come. Referencing many rulings of European courts, as well as interpretations and guidelines formulated by European data protection authorities, examples and best practices, makes this book of great practical value to lawyers and business leaders.