| Pricing Strategies for Small Business Contributor(s): Gregson, Andrew (Author) |
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ISBN: 1551807971 ISBN-13: 9781551807973 Publisher: Self-Counsel Press OUR PRICE: $15.26 Product Type: Paperback - Other Formats Published: February 2008 Annotation: Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as 'the lowest price wins.'Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses.An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers' disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics: . Psychological pricing. Price skimming. Penetration pricing. Cost plus markup. Multiple unit pricing |
| Additional Information |
| BISAC Categories: - Business & Economics | Small Business - General |
| Dewey: 658.816 |
| Series: Numbers 101 for Small Business |
| Physical Information: 0.45" H x 8.28" W x 9.65" (0.98 lbs) 180 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as the lowest price wins. Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers? disposable income all come into play. The book shows readers step by step how to choose the right prices for their products and services, and covers the following topics: Psychological pricing; Price skimming; Penetration pricing; Cost plus markup; and Multiple unit pricing. |