| How to Market Computers and Information Technology 1994 Edition Contributor(s): MacArthur, Hamish E. (Author), Stone, Merlin (Author) |
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ISBN: 0333608143 ISBN-13: 9780333608142 Publisher: Palgrave MacMillan OUR PRICE: $56.99 Product Type: Paperback Published: June 1994 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Information Management |
| Dewey: 658 |
| Physical Information: 332 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG |