| The Toyota Way in Sales and Marketing Contributor(s): Ishizaka, Yoshio (Author) |
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ISBN: 1926537084 ISBN-13: 9781926537085 Publisher: Productivity Press OUR PRICE: $31.30 Product Type: Paperback - Other Formats Published: May 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Manufacturing - Business & Economics | Quality Control - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| LCCN: 2012361156 |
| Physical Information: 0.6" H x 5.9" W x 9" (0.75 lbs) 212 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota. |