| The Ultimatum of Pleasure: Behavioral Economics and Social Development Contributor(s): Dallakyan, Arsen (Author), Dallakyan, Karlen (Author) |
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ISBN: 0761869433 ISBN-13: 9780761869436 Publisher: Hamilton Books OUR PRICE: $79.20 Product Type: Hardcover Published: July 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Philosophy | Ethics & Moral Philosophy |
| Physical Information: 0.8" H x 6.1" W x 9.1" (1.05 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is dedicated to the research of the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world. |