Rising Consumer Materialism: A Threat to Sustainable Happiness Contributor(s): Khalid, Afia (Author), Qadeer, Faisal (Author) |
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ISBN: 0815367597 ISBN-13: 9780815367598 Publisher: Routledge OUR PRICE: $66.45 Product Type: Hardcover - Other Formats Published: November 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Workplace Culture - Business & Economics | Industries - Retailing - Business & Economics | Consumer Behavior - General |
Dewey: 306.3 |
LCCN: 2017040786 |
Series: Routledge Focus on Business and Management |
Physical Information: 0.5" H x 5.6" W x 8.9" (0.60 lbs) 110 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike. |