| Credibility and perception of green branding in destinations. A case study of Switzerland Contributor(s): Weis, Julia (Author) |
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ISBN: 3668555796 ISBN-13: 9783668555792 Publisher: Grin Verlag OUR PRICE: $70.21 Product Type: Paperback Published: November 2017 |
| Additional Information |
| BISAC Categories: - Travel | Maps & Road Atlases (see Also Reference - Atlases, Gazetteers & Maps) - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Physical Information: 0.29" H x 5.83" W x 8.27" (0.37 lbs) 122 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic. |
