| Creativity Works!: Unchain Your Creativity, Beat the Robot and Work Happily Ever After Contributor(s): Luijten, Coen (Author) |
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ISBN: 9063695063 ISBN-13: 9789063695064 Publisher: Bis Publishers OUR PRICE: $17.99 Product Type: Paperback Published: December 2018 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Social Science | Future Studies - Business & Economics | Personal Success - Business & Economics | Entrepreneurship |
| Physical Information: 0.7" H x 6.7" W x 6.6" (0.70 lbs) 60 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Scientists say half the work we do could soon be done by robots and creativity is the number one skill that keeps you relevant on the job market. Even if science is wrong, it's still great fun to develop yourself creatively. In Creativity Works the authors explain what creativity is and why we are less creative than we would like to be - blame it on our brains and the way we were treated as kids at school. In this book you'll practise basic skills to become creative and learn how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights, and from smart divergent thinking to brilliant idea judgement tools: it's all in there. Furthermore, Creativity Works gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let's beat the robot and work happily ever after |
Contributor Bio(s): Van Dooren, Joris: - Joris van Dooren gave up his childhood dream of having a professional cycling career with plenty of Tour de France victories and ended up finishing a master in International Business Communication. Started his career developing concepts as a creative in advertising. Made the switch to higher education in his early thirties. Teaches creativity advertising and branding at the Fontys University of applied sciences in the Netherlands since 2009. Is a true innovator that seldom does the same thing twice. Has an enormous drive to help people become more creative, curious and critical. Loves brainstorming and brand building. And... still is addicted to cycling.Luijten, Coen: - Coen Luijten worked for a long time in the banking and insurance industry. His heart however lays in the field of commercial advertising. Is fascinated about psychology and what motivates people. Is somewhat the same as his dog, an enthusiastic and playful Labrador. Loves to travel all over the world and visit different countries and cultures. Made the switch to higher education in his mid-thirties and gained his Master degree in Imagineering (Master in Business Innovation) in 2017. Teaches creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010. Has a deep desire to help people to unleash their Creativity. Together, Coen Luijten and Joris van Dooren were rewarded by the Fontys University of Applied Sciences with the Fontys Education Award in 2013 for their Fehtex Day Creativity Game. As a duo they are frequently invited as guest lecturers on creativity across Europe. |