| Handbook of Consumer Psychology Contributor(s): Haugtvedt, Curtis P. (Editor), Herr, Paul M. (Editor), Kardes, Frank R. (Editor) |
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ISBN: 1138124125 ISBN-13: 9781138124127 Publisher: Routledge OUR PRICE: $113.95 Product Type: Paperback - Other Formats Published: July 2027 This item may be ordered no more than 25 days prior to its publication date of July 1, 2027 |
| Additional Information |
| BISAC Categories: - Psychology | Industrial & Organizational Psychology |
| Series: Marketing and Consumer Psychology |
| Physical Information: 1000 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. |