| The Entrepreneurial Engineer: Starting Your Own High-Tech Company Contributor(s): Fields, R. Wayne (Author) |
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ISBN: 158053029X ISBN-13: 9781580530293 Publisher: Artech House Publishers OUR PRICE: $40.85 Product Type: Hardcover Published: August 1999 Annotation: Skilled engineers or managers with creative product ideas but limited knowledge of how to actually start building a company around their ideas can benefit from this invaluable resource. In it readers get practical insights, tools, objectives, strategies and actions they can apply to any stage of their project--from initial ideas to the all-important question of profitability. |
| Additional Information |
| BISAC Categories: - Business & Economics | New Business Enterprises - Technology & Engineering | Engineering (general) - Business & Economics | Entrepreneurship |
| Dewey: 620.006 |
| LCCN: 99036698 |
| Series: Artech House Technology Management and Professional Developm |
| Physical Information: 1.1" H x 6.35" W x 9.28" (1.63 lbs) 332 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This resource is designed for engineers and managers with creative product ideas but limited knowledge of how to actually start building a company around these ideas. The volume provides practical insights, tools, objectives, strategies and actions you can apply in any stage of your project, from the initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and the reader is shown how to structure and develop a business so as to attract potential investors. The critical role of marketing is also explained. |