| The Changing Strategies of International Business: How Mnes Manage in a Changing Commercial and Political Landscape 2019 Edition Contributor(s): Chidlow, Agnieszka (Editor), Ghauri, Pervez N. (Editor), Buckley, Thomas (Editor) |
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ISBN: 3030039307 ISBN-13: 9783030039301 Publisher: Palgrave MacMillan OUR PRICE: $132.99 Product Type: Hardcover Published: January 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Economics - Business & Economics | Management - General - Business & Economics | Strategic Planning |
| Dewey: 658.049 |
| Series: Academy of International Business |
| Physical Information: 0.7" H x 8.4" W x 9.4" (1.10 lbs) 243 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today's changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy. |
