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Strategic Corporate Social Responsibility in Malaysia
Contributor(s): Muhamad, Rusnah (Editor), Salleh, Noor Akma Mohd (Editor)
ISBN: 0367174987     ISBN-13: 9780367174989
Publisher: Routledge
OUR PRICE:   $171.00  
Product Type: Hardcover - Other Formats
Published: January 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Business Ethics
Dewey: 174.409
LCCN: 2018050229
Series: Routledge Research in Sustainability and Business
Physical Information: 0.5" H x 6.14" W x 9.21" (0.97 lbs) 168 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.