The School and Community Relations Contributor(s): Moore, Edward H. (Author), Bagin, Don H. (Author), Gallagher, Donald R. (Author) |
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ISBN: 0135210658 ISBN-13: 9780135210659 Publisher: Pearson OUR PRICE: $132.99 Product Type: Hardcover Published: February 2019 |
Additional Information |
BISAC Categories: - Education | Leadership - Education | Educational Policy & Reform - Education | Professional Development |
Dewey: 371.190 |
LCCN: 2018052191 |
Physical Information: 0.8" H x 7.5" W x 9.2" (1.55 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The theory, research, and practice of communication planning The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more. |