It's Not Just PR 2e P Contributor(s): Coombs, W. Timothy (Author), Holladay, Sherry J. (Author) |
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ISBN: 1118554000 ISBN-13: 9781118554005 Publisher: Wiley-Blackwell OUR PRICE: $43.51 Product Type: Paperback - Other Formats Published: September 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Advertising & Promotion |
Dewey: 659.2 |
LCCN: 2014415528 |
Physical Information: 0.4" H x 6" W x 8.9" (0.50 lbs) 168 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
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