| A Handbook of Qualitative Methodologies for Mass Communication Research Contributor(s): Jankowski, Nicholas W. (Editor), Jensen, Klaus Bruhn (Editor) |
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ISBN: 0415054052 ISBN-13: 9780415054058 Publisher: Routledge OUR PRICE: $50.30 Product Type: Paperback Published: December 1991 Annotation: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Education | Teaching Methods & Materials - Arts & Humanities |
| Dewey: 302.230 |
| LCCN: 91-3686 |
| Lexile Measure: 1440 |
| Series: Anthropoloy |
| Physical Information: 0.88" H x 6.1" W x 7.86" (0.89 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. |