| Theories of Communication: A Short Introduction Contributor(s): Mattelart, Armand (Author), Mattelart, Michele (Author) |
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ISBN: 0761956468 ISBN-13: 9780761956464 Publisher: Sage Publications Ltd OUR PRICE: $220.40 Product Type: Hardcover - Other Formats Published: August 1998 Annotation: This book provides a concise introduction to the development of communication theory for beginning students. Written in an engaging and approachable style, it offers an historical account of the development of all the major theoretical approaches. Theories of Communication sums up clearly and methodically the range of existing theories and explains the how and why diverse currents and schools of thought emerged. The strength of this book resides in the multiplicity of theories presented, including such widely differing currents as the first exponents of "Mass Communication Research," the Chicago School, the Palo Alto School, structuralism, and the later paradigms of constructivism and ethnomethodology. It further covers linguistic approaches, new theories of reception, and the political economy of cultural globalization. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Communication Studies |
| Dewey: 302.23 |
| Physical Information: 0.73" H x 5" W x 8.06" (0.64 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeki |
