Brand Jamaica: Reimagining a National Image and Identity Contributor(s): Johnson, Hume (Editor), Gentles-Peart, Kamille (Editor) |
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ISBN: 149620056X ISBN-13: 9781496200563 Publisher: University of Nebraska Press OUR PRICE: $42.75 Product Type: Hardcover Published: December 2019 |
Additional Information |
BISAC Categories: - Social Science | Sociology - Social Theory - History | Caribbean & West Indies - General |
Dewey: 972.920 |
LCCN: 2019015631 |
Physical Information: 0.69" H x 6" W x 9" (1.16 lbs) 252 pages |
Themes: - Cultural Region - Caribbean & West Indies |
Descriptions, Reviews, Etc. |
Publisher Description: Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. |