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The Intellectual Property Guide: IP Literacy and Strategy Basics for Supporting Innovation
Contributor(s): Tawfik, Myra (Author), Bawa, Karima (Author)
ISBN: 1550597957     ISBN-13: 9781550597950
Publisher: Brush Education
OUR PRICE:   $28.45  
Product Type: Paperback
Published: November 2019
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Law | Intellectual Property - General
- Business & Economics | Entrepreneurship
- Business & Economics | Strategic Planning
Physical Information: 0.5" H x 5.9" W x 9" (0.50 lbs) 168 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Intellectual property strategies to power your bottom line

In the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn't just incidental to success, it's a key driver--research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth.

Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater success through the strategic deployment of your business's IP.

More than just patents, IP encompasses confidential information and trade secrets, industrial design, copyright, and trademarks. Understanding the unique IP portfolio of your business and how to leverage it for maximum benefit can pay huge dividends. A strong IP strategy can allow you to command higher prices for your goods and services, increase your market share, generate new revenue streams, improve brand recognition, attract new investment, and lower your costs. You can also avert threats from your competitors by using your IP both offensively and defensively to protect your market and drive up your competitors' costs.

Perfect for entrepreneurs, innovators, inventors, expert advisors and investors, this primer will sharpen your knowledge and help you make informed decisions about IP strategy to drive your business forward.

Contributor Bio(s): Tawfik, Myra: - Myra Tawfik is a professor of law and the EPICentre Professor of IP Commercialization and Strategy at the University of Windsor. She is also a senior fellow at the Centre for International Governance Innovation. She is an expert in IP law, especially copyright, trademarks, confidential information / trade secrets and industrial designs.Bawa, Karima: - Karima Bawa is a senior fellow at the Centre for International Governance Innovation and a scholar-in-residence at Windsor University's LTEC Lab, among other appointments. Karima is the former general counsel and chief legal officer for Research In Motion Limited (now BlackBerry), where she oversaw a global legal team and managed multi-jurisdictional IP litigation.