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"Blogs have become a really big deal, and "Blog On does a great job of showing you how to create your own blog." --Craig Newmark, founder of craigslist.org

"A smart, sassy look at the technology and technique of Weblogging that will, for good or ill, introduce a legion of wannabes to the blogosphere. Fortunately, Todd Stauffer's advice is sound, and those who follow it will be better for the exposure." --G.K. Nelson, creator of stonefishspine and former editor of the Web art and literary 'zine, "Savoy

Your one-stop resource for creating and publishing dynamic Web content and community

There's no coding required! Create, publish, and promote your very own weblog ("blog") with help from this accessible and informative guide. Weblogs are an amazing way to build a dynamic, community-driven Web site for yourself, your business, or your non-profit organization. Best-selling author Todd Stauffer explains, step-by-step, how to set up your blog, express your style through effective presentation, and create a site that will attract visitors and keep them coming back. You'll find out about hosted blogging options that get you started in five minutes or less, as well as powerful server-based weblog applications. You'll also learn about add-on tools and advanced features that make your site more plugged-in, promoting an activecommunity of readers. Whether you've never had a Web site before or you're an experienced pro looking for new ways to differentiate your site, this book will help you to get your blog on in no time.