| Thirty Years of Political Campaigning in Central and Eastern Europe 2019 Edition Contributor(s): Eibl, Otto (Editor), Gregor, Milos (Editor) |
|
 |
ISBN: 3030276929 ISBN-13: 9783030276928 Publisher: Palgrave MacMillan OUR PRICE: $132.99 Product Type: Hardcover - Other Formats Published: October 2019 |
| Additional Information |
| BISAC Categories: - Political Science | Political Ideologies - Democracy - Social Science | Media Studies - Political Science | World - European |
| Dewey: 302.23 |
| Series: Political Campaigning and Communication |
| Physical Information: 1" H x 5.83" W x 8.27" (1.52 lbs) 426 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns. |