| Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company Contributor(s): Beasley, Wendy Russ (Author), Melnick, Lloyd (Author) |
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ISBN: 1508911533 ISBN-13: 9781508911531 Publisher: Createspace Independent Publishing Platform OUR PRICE: $28.49 Product Type: Paperback Published: March 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Forecasting |
| Physical Information: 0.38" H x 6" W x 9" (0.62 lbs) 146 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. If you are looking for a way to make your business successful without effort, do not buy this book. If you are looking, however, for an underlying way to look at your customers and business to build a great company, then Understanding the Predictable is for you. In Understanding the Predictable, you will first learn the core components of customer lifetime value and how to calculate LTV. The book then delves into ways to improve the value of your customers, your advertising mix and overall profitability. Each chapter includes |