| The Advertising Controversy: Evidence on the Economic Effects of Advertising Contributor(s): Albion, Mark (Author), Farris, Paul (Author) |
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ISBN: 086569057X ISBN-13: 9780865690578 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover Published: February 1981 Annotation: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 659.111 |
| LCCN: 80024645 |
| Physical Information: 0.63" H x 6.14" W x 9.21" (1.17 lbs) 252 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand. |
