| Managing a Global Enterprise: A Concise Guide to International Operations Contributor(s): Feist, William (Author), Heely, James (Author), Lu, Min (Author) |
|
 |
ISBN: 1567201628 ISBN-13: 9781567201628 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: March 1999 Annotation: In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers. Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 658.049 |
| LCCN: 98-27834 |
| Physical Information: 0.89" H x 6.38" W x 9.52" (1.17 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers. Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale. |