| Rosso on Fund Raising: Lessons from a Master's Lifetime Experience Contributor(s): Rosso, Henry A. (Author) |
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ISBN: 0787903043 ISBN-13: 9780787903046 Publisher: Jossey-Bass OUR PRICE: $39.90 Product Type: Hardcover - Other Formats Published: October 1996 Annotation: For most of his forty-six-year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. In this book, Rosso shares his wisdom and insight on the essential ingredients of fund raising success, including leadership, stewardship, the art of asking, building relationships, and more - all in a refreshing writing style that makes fund raising human and friendly. Rosso identifies the five essential steps in fund raising - analysis, planning, execution, control, and evaluation - and illustrates how each works in real life. Using numerous real-life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the valuable lessons learned from them. |
| Additional Information |
| BISAC Categories: - Social Science | Philanthropy & Charity - Business & Economics | Nonprofit Organizations & Charities - Fundraising & Grants |
| Dewey: 361.706 |
| LCCN: 96025320 |
| Series: Jossey-Bass Nonprofit Sector Series |
| Physical Information: 0.79" H x 6.33" W x 9.32" (0.9 lbs) 203 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field. --Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly. |