| Competing with Information: A Manager's Guide to Creating Business Value with Information Content Contributor(s): Marchand, Donald A. (Editor) |
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ISBN: 0471899690 ISBN-13: 9780471899693 Publisher: Wiley OUR PRICE: $66.50 Product Type: Hardcover Published: June 2000 Annotation: In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment, ' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value. |
| Additional Information |
| BISAC Categories: - Business & Economics | Information Management - Computers | Management Information Systems - Business & Economics | Entrepreneurship |
| Dewey: 658.403 |
| LCCN: 00709359 |
| Series: IMD Executive Development |
| Physical Information: 0.99" H x 6.25" W x 9.29" (1.38 lbs) 275 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen 4-Wege-Diagramm erl utert Don Marchand seine Ideen und untersucht vier verschiedene M glichkeiten (Risikominimierung, Kostensenkung, Kundenzufriedenheit, Schaffung einer neuen Realit t), wie ein Unternehmen Wertsch pfung durch Informationsmanagement erreicht. Marchands Kernaussage lautet: Information ist ein wichtiges Werkzeug f 1/4r ALLE Manager und leitenden Angestellten, nicht nur f 1/4r Experten. Seine Botschaft ist klar und deutlich, und er liefert exakt die Information die ein Nichtfachmann braucht. Dieser Band erm glicht erstmals einem breiten Publikum den Zugang zu Wissen und praktischem Know-How f 1/4hrender Managementexperten. |
