| Global Strategy: Strategy 03.02 Contributor(s): Lamont, Douglas (Author) |
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ISBN: 1841121908 ISBN-13: 9781841121901 Publisher: Capstone OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: April 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: ExpressExec: Strategy |
| Physical Information: 0.5" H x 4.8" W x 6.7" (0.3 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. |