| Empowerment Selling: STOP selling and START fulfilling your customer's needs Contributor(s): Fisher, Fran (Author), Bornstein, Mark (Author) |
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ISBN: 0979875412 ISBN-13: 9780979875410 Publisher: Fjfisher Publishing OUR PRICE: $9.48 Product Type: Paperback Published: February 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management |
| Physical Information: 0.2" H x 5.98" W x 9.02" (0.31 lbs) 98 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Empowerment Selling demonstrates the paradigm shift from selling a product or service by having to convince the customer that it's the best product/service (which, at the extreme, would be high pressure sales) to facilitating the customer in a client-generated solution for a successful outcome which helps build collaborative, ongoing relationships-and a long-term sales win/win strategy. We are presenting a powerful approach we call The 3C Principle: Connect. Clarify. Cultivate. The 3C Principle focuses on the essence of this underlying empowerment philosophy for effective sales versus detailed mechanics or formulated scripts and the inference that the seller knows more than the customer. |
