| Communication: The Power of Location: Essays on Adespotic Aesthetics Contributor(s): Pencak, William (Editor), Nanni, Luciano (Author) |
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ISBN: 0820445444 ISBN-13: 9780820445441 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $83.79 Product Type: Hardcover Published: April 2000 |
| Additional Information |
| BISAC Categories: - Philosophy | Aesthetics - Language Arts & Disciplines | Communication Studies - Literary Criticism | Semiotics & Theory |
| Dewey: 111.85 |
| LCCN: 99030292 |
| Series: Semiotics and the Human Sciences, |
| Physical Information: 197 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: May I have a coffee? How different the meaning of this statement is when it is uttered on a stage rather than in a caf . What matters in one place does not matter at all in another. In the caf , all that matters is the communicative-referential level of the message (attention focused solely on the concept of coffee), but on the stage everything else counts: the tone of the voice, symbolic, anthropological, and ritualistic values, etc. The first message is monosemic and the second polysemic, or open to an indefinite number of interpretations. What accounts for this difference? Is it the intention of the speaker or of the receiver? The statement's structure? Or is it the location in which it is uttered? The author privileges the role played by the contexts in which the message is emitted and, against current opinion in semiotics, hermeneutics, and aesthetics, illustrates their determining power. |