The Royal Mail Guide to Direct Mail for Small Businesses Contributor(s): Thomas, Brian (Author), Unknown, Author (Author) |
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ISBN: 0750627476 ISBN-13: 9780750627474 Publisher: Butterworth-Heinemann OUR PRICE: $30.35 Product Type: Paperback Published: June 1997 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | Exports & Imports |
Dewey: 658.84 |
LCCN: 97212850 |
Series: Cima Professional Handbook Series |
Physical Information: 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign. The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an |