| Strategic Management: An Analytical Introduction Revised Edition Contributor(s): Luffman, George (Author), Lea, Edward (Author), Sanderson, Stuart (Author) |
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ISBN: 0631201041 ISBN-13: 9780631201045 Publisher: Wiley-Blackwell OUR PRICE: $94.95 Product Type: Paperback - Other Formats Published: August 1996 Annotation: "Strategic Management" is a new and up-to-the-minute text and cases book for students of strategy based on combined new editions of the highly successful "Business Policy" and "Cases in Business Policy" titles. The original titles have been widely used on undergraduate, MBA and executive courses and, as part of an intensive development programme by the authors, have now been revised, updated and brought together into a new format. The aim is to create a resource for students that unites the best theory and case materials in one volume for ease of use and an integrated treatment of the key concepts in the field. "Strategic Management" retains the concise and accessible approach that made the previous editions of the text and cases so successful. However, the authors have ensured that the new combined edition incorporate the very latest research and thinking in the field and an extensive selection of new and updated cases. All the materials in this new edition are based not only on the tried and tested materials from the earlier books, but also on new materials that have been intensively used and refined with full time students and on executive courses in a number of centers. The text is designed to give the student a clear and attractive introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the center or business unit level a clear and flexible set of materials of proven quality. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years of experience inteaching, researching and consulting in the area of corporate and business strategy. |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Decision Making & Problem Solving |
| Dewey: 658.401 |
| LCCN: 96008099 |
| Physical Information: 1.17" H x 6.56" W x 9.62" (1.99 lbs) 512 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy. Strategic Management is enhanced by a student workbook, and an instructor's manual. |
