| Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model Contributor(s): Mitchell, Donald (Author), Coles, Carol (Author) |
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ISBN: 1576751678 ISBN-13: 9781576751671 Publisher: Berrett-Koehler Publishers OUR PRICE: $37.95 Product Type: Hardcover Published: March 2003 Annotation: Using dozens of concrete examples, the authors define a single process that companies can use to perpetually stimulate new growth and profitability. |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Development - Business Development - Business & Economics | Entrepreneurship |
| Dewey: 658.401 |
| LCCN: 2002190856 |
| Physical Information: 1.12" H x 6.34" W x 9.58" (1.45 lbs) 300 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided. |