| Wired Marketing: Energizing Business for E-Commerce Contributor(s): Hardaker, Glenn (Author), Graham, Gary (Author) |
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ISBN: 0471496456 ISBN-13: 9780471496458 Publisher: Wiley OUR PRICE: $75.19 Product Type: Paperback Published: August 2001 Annotation: "Wired Marketing "provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools. Numerous examples and case applications are included which illustrate issues discussed by the authors Explains how the Internet is creating a new form of value between customers and suppliers Supplementary materials for lecturers adopting "Wired Marketing" can be found on the following web site http: //www.wiley.co.uk/hardaker/ |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Multilevel |
| Dewey: 658.84 |
| LCCN: 00069343 |
| Physical Information: 0.64" H x 7.46" W x 9.26" (1.16 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Die jüngsten Ereignisse im Internethandel haben deutlich gemacht, dass nur die robustesten und diszipliniertesten Unternehmen den hier herrschenden Marktkräften gewachsen sind. Wired Marketing - Dieses Buch wurde in erster Linie für Marketing-Kurse konzipiert und bietet eine einzigartige Mischung aus strategischem und technischem Wissen. Es widmet sich dem kritischen Schnittpunkt von Marketing und Technologie sowie dem menschlichen Faktor im Marketing, d.h. dem Beziehungsaufbau und der Bildung von Communities im Internet. |
