| Conducting Research Surveys Via E-mail and the Web Contributor(s): Schonlau, Matthias (Author), Fricker, Ronald D. (Author), Elliott, Marc N. (Author) |
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ISBN: 0833031104 ISBN-13: 9780833031105 Publisher: RAND Corporation OUR PRICE: $20.90 Product Type: Paperback - Other Formats Published: March 2002 Annotation: Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. |
| Additional Information |
| BISAC Categories: - Reference | Research - Computers | System Administration - Email Administration - Computers | Internet - General |
| Dewey: 001.433 |
| LCCN: 2001048925 |
| Lexile Measure: 1470 |
| Physical Information: 0.5" H x 6" W x 8.8" (0.55 lbs) 112 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Discusses the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offers practical suggestions for designing and implementing Internet surveys effectively. |