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Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
Contributor(s): Whiteley, Richard C. (Author), Hessan, Diane (Author)
ISBN: 0201154935     ISBN-13: 9780201154931
Publisher: Basic Books
OUR PRICE:   $20.89  
Product Type: Paperback - Other Formats
Published: March 1997
Qty:
Annotation: The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.
Additional Information
BISAC Categories:
- Business & Economics | Corporate & Business History - General
- Business & Economics | Customer Relations
- Business & Economics | Management - General
Dewey: 658.812
LCCN: 95-51041
Lexile Measure: 1250
Physical Information: 0.75" H x 6.17" W x 9.27" (1.04 lbs) 336 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.