| The Publisher's Direct Mail Handbook Contributor(s): Bodian, Nat G. (Author), Unknown (Author) |
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ISBN: 0894950797 ISBN-13: 9780894950797 Publisher: Greenwood OUR PRICE: $60.39 Product Type: Hardcover Published: December 1987 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Language Arts & Disciplines | Publishers & Publishing Industry |
| Dewey: 070.5 |
| LCCN: 86027471 |
| Series: Professional Editing and Publishing Series |
| Physical Information: 0.69" H x 7" W x 10" (1.56 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is the first reference volume devoted solely to the subject as it applies to the publishing industry. |