| Abc's of Library Promotion Contributor(s): Sherman, Steve (Author) |
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ISBN: 0810825694 ISBN-13: 9780810825697 Publisher: Scarecrow Press OUR PRICE: $89.30 Product Type: Hardcover - Other Formats Published: October 1992 Annotation: Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Library & Information Science - General |
| Dewey: 659.290 |
| LCCN: 92-23330 |
| Physical Information: 0.8" H x 5.44" W x 8.68" (0.99 lbs) 262 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes. |