Limit this search to....

Perspectives on Persuasion, Social Influence, and Compliance Gaining
Contributor(s): Seiter, John S. (Author), Gass, Robert H. (Author)
ISBN: 0205335233     ISBN-13: 9780205335237
Publisher: Pearson
OUR PRICE:   $111.15  
Product Type: Paperback
Published: September 2003
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining "provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others.

Features:

  • Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been.
  • The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content.
  • Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field.
  • Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions
  • Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice.
  • Concrete examples of theories and concepts bring the text to life and help students moreeasily understand the material.
  • Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion.

Additional Information
BISAC Categories:
- Self-help | Motivational & Inspirational
- Business & Economics | Sales & Selling - General
Dewey: 153.852
LCCN: 2003050028
Physical Information: 0.73" H x 6.98" W x 9.16" (1.30 lbs) 400 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides readers with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives.