| The New Publicity Kit Revised Edition Contributor(s): Smith, Jeanette (Author) |
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ISBN: 0471080144 ISBN-13: 9780471080145 Publisher: Wiley OUR PRICE: $32.40 Product Type: Paperback - Other Formats Published: June 1995 Annotation: The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 659 |
| LCCN: 94041429 |
| Physical Information: 0.77" H x 8.22" W x 11.12" (1.74 lbs) 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them. |
