| What Kids Buy and Why: The Psychology of Marketing to Kids Contributor(s): Acuff, Dan S. (Author) |
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ISBN: 0684871173 ISBN-13: 9780684871172 Publisher: Free Press OUR PRICE: $20.85 Product Type: Paperback Published: December 1997 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Psychology | Developmental - Child |
| Dewey: 658.834 |
| LCCN: 97033491 |
| Physical Information: 0.53" H x 6.08" W x 9.22" (0.73 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: - an innovative matrix for speedy, accurate product analysis and program development - a clear, step-by-step process for making decisions that increase your product's appeal to kids - tools and techniques for creating characters that kids love |
Contributor Bio(s): Acuff, Daniel: - Dan S. Acuff, PhD, is President of Youth Market System Consulting and, along with Dr. Robert H. Reiher, is among the world's leading specialists on youth-related products and programs. He has served as a consultant to more than fifty major kid-targeting corporations. Dr. Acuff lives and works in Glendale, California. |