| Medi@sia: Global Media/Tion in and Out of Context Contributor(s): Holden, T. J. M. (Author), Scrase, Timothy J. (Author) |
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ISBN: 0415371554 ISBN-13: 9780415371551 Publisher: Routledge OUR PRICE: $180.50 Product Type: Hardcover Published: August 2006 Annotation: "Medi@sia" is a path-breaking, cross-disciplinary study that employs ethnographic methods and sociological and cultural perspectives to examine the uses and influences of various media in a large number of contexts inside and flowing out of Asia today. The book introduces the concept of the media/tion equation where the compound of information technology (media) and its content (communication) are touched by and associated with the economics, politics, social organization, cultural practices, and moralities in the everyday lives of users. The role of context - the complex spaces influenced by and within which media/tion transpires - is captured in eleven key studies of TV, film, music videos, popular song, romance novels, Internet bulletin boards. comics, brand characters, and advertising. Beyond the contexts of contemporary Asia - many of which have been neglected by conventional media and cultural studies - are the spaces in the world touched by the sweep of Asian-originated media flows. Through this perspective, medi@sia proffers a newer, antithetical 'map' of globality; one which moves decidedly east to west. Contributing to discourse in a large number of scholarly areas including globalization theory, media sociology, the anthropology of media, cultural studies, communication studies, and Asian studies, medi@sia charts a new interdisciplinary area of inquiry within the current literature and, as such, establishes a precedent for future research. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Social Science | Ethnic Studies - General - Social Science | Regional Studies |
| Dewey: 302.230 |
| LCCN: 2006005979 |
| Series: Asia's Transformations (Hardcover) |
| Physical Information: 0.8" H x 6.34" W x 9.52" (1.18 lbs) 268 pages |
| Themes: - Cultural Region - Asian |
| Descriptions, Reviews, Etc. |
| Publisher Description: This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the media/tion equation, the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people's practices, values and behaviour in contemporary Asia. |
