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Implicit Measures of Attitudes
Contributor(s): Wittenbrink, Bernd (Editor), Schwarz, Norbert (Editor)
ISBN: 1593854021     ISBN-13: 9781593854027
Publisher: Guilford Publications
OUR PRICE:   $46.55  
Product Type: Hardcover - Other Formats
Published: January 2007
Qty:
Annotation: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation.
Additional Information
BISAC Categories:
- Psychology | Social Psychology
- Psychology | Emotions
- Psychology | Assessment, Testing & Measurement
Dewey: 152.402
LCCN: 2006020538
Physical Information: 1.04" H x 6.36" W x 9.16" (1.25 lbs) 294 pages